I help small arts, heritage and education companies make an invisible reputation visible and findable, so the people who would love what you do can finally find you.
You have been doing this for years. Maybe decades. The craft has never been the problem.
But outside the circle who already know you, the schools, the museums, the trusts, the people who rebook you and pass your name on, you are more or less invisible. The brilliant thing you make stays a well-kept secret.
We find it very difficult to articulate what is special about what we bring to the party.The exact thing most people I work with feel, and rarely say out loud
If the word marketing makes you wince, good. You are not a marketing business and I am not going to try to turn you into one.
What you actually need is quieter than that. It is making an invisible reputation visible and findable. Taking the thing everyone who has worked with you already knows, and making sure the right new people can find it too.
You are not supposed to be good at describing your own value. Almost nobody is. Even brilliant writers and performers freeze the moment it is their own work. So you do not need to arrive with it figured out. I just need enough raw material from you, the stories, the feedback, the way you talk about it off the cuff, and I find the words accurately.
I pull your positioning and messaging out of your own raw material, so it sounds like you at your most natural, not like a brochure written by a stranger.
The glowing feedback sitting in old inboxes becomes a story that does the persuading for you. You already have the proof. It just needs gathering and presenting.
From a record of what you have done into something that helps the right people understand you and choose you, without losing the character that makes you, you.
A simple, doable way to show up and be found, built around the time you actually have, and gentle enough that the fear of not being polished enough stops holding you back.
Kathy and Simon are a writer and an actor who have spent years bringing history to life for schools, museums and heritage sites. Their reputation was genuinely strong. It just lived entirely in people's heads and in one-to-one referrals.
A programmes lead at UK Parliament, a museum trust learning officer and a headteacher had all given specific, enthusiastic feedback. It was sitting in inboxes, unseen. The work was never the problem. The job was to gather what was already true and make it visible and findable.
The visitors were clearly loving it.Programmes & Content Lead, UK Parliament (feedback to the company)
When the reframe clicked, there was no long deliberation. The answer was simply: "Let's go for it."
You are right, and I will not make you into one. None of this is about becoming salesy or chasing an algorithm. It is about making your reputation findable, in your own voice, on your own terms.
That is exactly the point, and exactly my job. The people best at their craft are often the worst at describing it, because they are too close to it. You bring the raw material. I find the words.
It probably does a lovely job as a record of what you have done. This is about turning it into something that also helps a new person understand you and decide to book you, without stripping out what makes it yours.
You do not need to be polished. You need to be visible and clear. We start small and gently, and I promise the goal is never to make you perform a version of yourself that is not real.
Understood, and respected. We can start with one small, focused piece and see what it moves before you commit to anything bigger. No pressure, no big upfront leap.
Tell me a bit about what you make and who it is for. No polish required, and you do not need to have the words ready. That part is mine.